As a strategist, I’m here to inspire, ground and give dimension to the creative process.

The majority of my work – the decks, research and days spent thinking, probing and prodding – never escapes the studio for public consumption. (Save for a winning line, name or blurb). What does surface is the hard work that designers do to bring it all to life. It’s a team sport, and the little credit I can take for the work you see here is in massive thanks to my creative partners and collaborators over the years.

Though it may never be seen, I hope it is felt.

The hardcore strat is sensitive. So to learn more, please say hello.